On December 3, 2014 in the historic Waag building in Amsterdam, the Netherlands [venue address: Nieuwmarkt 4] the international conference “PECOS4SMEs – Cross-border e-Commerce for SMEs” will take place from 14:00 to 17:30. Merchants and experts from various European countries will provide introductions on themes like security, marketing, returns and cross-border e-commerce opportunities in China. Also a master class will take place in which three actual e-commerce websites by members of Mensa’s Big Biz club will be analyzed.
The entrance to the venue is free. Please register here. The amount of seats available is limited.
PROGRAM:
14:00 START – Introduction by Raffaele Buompane (EBN, Brussels) and Onno Hansen (Ohennennoh, Amsterdam)
14:10 Presentation of the PECOS4SMEs Genie by Mattheos Kakaris (CCS Education, Athens)
14:30 David Kapikian (Lavinia, Paris) on what are the first steps for an expanding e-business in Europe in the wine market
14:45 Edwin Jacobs (Timelex, Brussels) on legal (video)
14:55 Remo Hardeman (Omerta, Rotterdam) on what e-merchants can do about their e-shop’s security
15:10 Bram Alkema (bramalkema.nl, Amsterdam) on online target audiences
15:25 Peter Horsten (Goyello, Gdansk) on localization
15:40 BREAK
15:55 Masterclass by Remo Hardeman, Bram Alkema and Peter Horsten reflecting on three Mensa Big Biz club e-shops
16:25 Ernst Hoestra (Cycleon, Utrecht) on returns policies
16:40 Mattheos Kakaris on opportunities and challenges in cross-border e-Commerce for European SMEs
16:55 Rolf Visser (Payvision, Amsterdam) on cross-border e-commerce in China
17:10 DISCUSSION – moderated by Onno Hansen
17:30 END
The conference takes place within the framework of the European project PECOS4SMEs. The project produced a personalized e-commerce Genie for European SMEs.
PECOS4SMEs has been funded with support from the European Commission. This communication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
